(FORBES) (Published Works) How Independent Watchmakers Compete With Swiss Titans

Rolex, Patek Philippe, and Audemars Piguet are brands synonymous with elegance, precision, quality and status. However, smaller, independent watchmakers have emerged to fill in the gaps where the household names don’t want to operate. Why are these niche brands growing in significance and reputation, and how do they compete with the giant Swiss juggernauts?

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